Course curriculum

  • 1

    Welcome to Iptium

    • Welcome Marketing Leaders

    • This is Where It Gets Serious

    • Unique Training For Marketing Leaders

    • Lady Licensing

    • History of Australian Ingenuity

    • Stories, Cheers and Tears
  • 2

    What Is Intellectual Property

    • What Is IP

    • IP Rights and Benefits

    • Types of IP

    • IP Definitions
  • 3

    Introduction to Trademarks

    • Intro to Trademarks

    • Badge of Origin

    • Trademarks in Action

    • How Trademarks Work

    • Infringement and Passing Off

    • How To Apply for a Trademark

    • Applying for a Trademark example

    • Everything Needs a Brand Name

    • Lady Licensing Trademarks Attorney

    • Trademarks Recap
  • 4

    IntroductionTo Copyright

    • Intro to Copyright

    • Copyright Ownership

    • Copyright Infringement

    • Copyright In Action

    • Software Copyright

    • Performers Rights

    • Copyright Recap
  • 5

    Introduction To Patents

    • Introduction to Patents

    • What Can I Patent

    • Patents Australia

    • Patent Application Process

    • Patents Recap
  • 6

    Introduction to Registered Designs

    • Intro to Registered Designs

    • How To Register a Design

    • Benefits of Registered Designs

    • Comparisons and Infringement

    • Registered Designs Recap
  • 7

    Introduction To Plant Breeders Rights

    • Intro to Plant Breeders Rights

    • Registration Scope

    • Rights Afforded

    • Registered Designs Recap
  • 8

    IP In Business

    • Growth of IP in Commerce

    • Interview: Licensing a Globally Iconic Brand

    • Interview: Accounting for IP

    • The Value of IP in a Business
  • 9

    IP and You

    • Focus On You

    • Who Do I Call

    • Go Forth